Last edited by Douramar
Friday, April 24, 2020 | History

6 edition of Organizational aspects of health communication campaigns found in the catalog.

Organizational aspects of health communication campaigns

what works?


  • 324 Want to read
  • 21 Currently reading

Published by Sage Publications in Newbury Park .
Written in English

  • United States
    • Subjects:
    • Mass media in health education -- Case studies,
    • Organizational effectiveness -- Case studies,
    • Mass media in health education -- United States -- Case studies

    • Edition Notes

      Includes bibliographical references and index.

      StatementThomas E. Backer, Everett M. Rogers, editors.
      ContributionsBacker, Thomas E., Rogers, Everett M.
      LC ClassificationsRA440.5 .B33 1993
      The Physical Object
      Paginationix, 249 p. :
      Number of Pages249
      ID Numbers
      Open LibraryOL1406622M
      ISBN 100803949979, 0803949987
      LC Control Number93014933

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Organizational aspects of health communication campaigns Download PDF EPUB FB2

Readers will learn to better inspire, design, implement, and evaluate campaigns in various health areas by considering organizational factors.

This extensive and accessible volume will be of interest to scholars, students, and professionals in media studies, public opinion, public health, community policy, health education, policy issues, and social work.

Organizational Aspects of Health Communication Campaigns: What Works. [Backer, Thomas E., Rogers, Everett M.] on *FREE* shipping on qualifying offers. Organizational Aspects of Health Communication Campaigns: What Works?Cited by: ISBN: OCLC Number: Description: ix, pages: illustrations ; 23 cm: Contents: Partnership for a Organizational aspects of health communication campaigns book America: an experiment in social marketing / Thomas E.

Backer and Ginna Marston --Commentary: Organizational aspects of the Partnership for a Drug-Free America / Robert T. Golembiewski --Project STAR: a. This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.

Reviews of the Organizational Aspects of Health Communication Campaigns: What Works. So communication campaigns of a preventive nature, as many health campaigns are, face special difficulties in achieving behavior change, at least compared with “nonpreventive campaigns,” such as political campaigns or activities to diffuse and promote the use of a new product or service.

Students studying organizational communication with an emphasis in health communication are suited to a variety of careers at businesses and nonprofits within the healthcare industry.

Specifically, graduates will be Organizational aspects of health communication campaigns book for employment as: Health campaign coordinators. Risk and crisis Date: Book Description Organizations, Communication, and Health focuses on theories and constructs of organizational communication and their relationship to health.

The goal of the volume is to offer a current picture of organizational and organizing processes and practices related to health. A health-feedback session where the voice of the organization was “mirrored” back to it showed clearly that the appropriate recipe was execution edge.

After an action-planning workshop, executives developed interventions to encourage the most important practices for this recipe: knowledge sharing, employee involvement, and a creative and entrepreneurial environment. Communication is a transactional process and in a health context it is an important part of health promotion work.

Communication according to Minardi and Reily () is an essential, Organizational aspects of health communication campaigns book and purposeful Size: KB.

Tyler R. Organizational aspects of health communication campaigns book (PhD, University of Arizona) is a professor of Communication Studies and a member of the Center for Communication, Culture, Organizational aspects of health communication campaigns book Change at the University of Miami.

His research focuses on the design, implementation, and evaluation of communication systems for organizational, health, and conflict : Paperback. cle, a wide definition of organizational communication is employed, including research focusing on both internal and external communication.

Research themes and methods are reviewed and discussed. The majority of the studies concern pub lic information, includ-ing health communication and crisis communication.

Particularly, scholars have studiedFile Size: KB. Health promotion and disease prevention programs focus on keeping people healthy. Health promotion programs aim to engage and empower individuals and communities to choose healthy behaviors, and make changes that reduce the risk of developing chronic diseases and other morbidities.

Defined by the World Health Organization, health promotion is. Health communication is the study and practice of communicating promotional health information, such as in public health campaigns, health education, and between doctor and patient.

The purpose of disseminating health information is to influence personal health choices by Organizational aspects of health communication campaigns book health literacy. Because effective health communication must be tailored for the audience and the situation.

Public health programs succeed and survive if organizations and coalitions address 6 key areas. (1) Innovation to develop the evidence base for action; (2) a technical package of a limited number of high-priority, evidence-based interventions that together will have a major impact; (3) effective performance management, especially through rigorous, real-time monitoring, evaluation, and program Cited by: Box 2–1 Variations in Health Communication Planning Some of the variation in how health communication planning is approached is based on whether an organization is at the macro st age, developing a communication strategy, or managing the program implementation.

Plans that you will commonly encounter include: UNICEF’s Triple A Size: 2MB. Set the communication goal and objectives: In some campaigns for behaviour-change, communication goals and objectives may be identical to the overall campaign goals and objectives (e.g.

to “break the silence” on domestic violence). More commonly, communication goals vary according to different target audiences. the health communication field is now large and varied, and, in addition to traditional topics, includes research on health care teams, collaboration within health care, the organization of health care institutions, the commu-nication effects of managed care, communication between health care institutions and members of disen-File Size: KB.

Throughout the 20th century, communication campaigns were developed to address most major public health issues, including a broad array of behavioral outcomes ranging from the initiation and maintenance of preventive health behaviors to the cessation of behaviors that increase the risk of negative health outcomes.

health communication project or activity. Involving community-based spokespersons in a campaign increases credibility with the media, other gatekeepers and the public. Health Communication Strengthens Community Organization Health communication strengthens community organization by 4increasing knowledge, which is essential to gaining power.

As a specialization in our field, organizational communication can arguably be traced back to Alexander R. Heron’s book, Sharing Information With Employees that looked at manager-employee communication (Redding & Tompkins; Meyers & Sadaghiani).

Putnam and Cheney stated that the specialization of “organizational communication grew out. The Book. In Pat's best-seller, The Advantage: Why Organizational Health Trumps Everything Else in Business, he makes an overwhelming case that organizational health will surpass all other disciplines in business as the greatest opportunity for improvement and competitive g on his extensive consulting experience and reaffirming many of the themes cultivated in his other best.

ballot campaigns, one person may hold many of these roles. In addition, many of these roles may be volunteers instead of paid employees. Regardless, once a role is assigned, the responsibility lies with that person.

CAMPAIGN MANAGER The campaign manager oversees all aspects of the campaign including day-to-day operations, the hiring and. Health communication is widely considered to be a major aspect of any public health campaign.

Strategies integrated into a community, based on personal contact and delivered through culturally appro- priate media, are effective communication tools in Size: KB. CHAPTER 1 Theory and Principles of Public Communication Campaigns 5 Message frames (O’Keefe & Jensen, ; Quick & Bates, ). This framework focuses on how message appeals are packaged in terms of gain-frame promotion of positive behavior versus loss-frame prevention of negative behavior, especially for audiences likely to dis-play by: Health communication campaigns have been used to address many of the most common causes of death in the United States—poor diet, physical inactivity, tobacco use, alcohol consumption, microbial agents, and toxic agents.

3 Campaigns vary widely in the particular communication activities they use, including posters, handouts, public service Cited by:   Our campaigns provide crucial information on prediabetes, type 2 diabetes prevention, and diabetes management to empower people to safeguard and improve their health.

Campaign messaging reaches our key audiences through their preferred communication channels, including social media and other digital platforms, print, radio, and broadcast TV. Measures and outcomes are part of an evaluation is important to know and understand why you want to measure and what you intend to do with the results before you begin.

Here you will find a description of CDC’s Framework for Program Evaluation, and possible sources of communication and health literacy measures. Defining Strategic Communication. Strategic communication is a term used to denote the higher-level concerns behind communicative efforts by organizations to advance organizational mission.

It is, therefore, inherently multidisciplinary as work in this area draws on literature from a wide array of other subfields, including public relations, marketing, advertising, and management.

HEALTH COMMUNICATIONHealth communication is a rich, exciting, and relevant area of study that investigates and elucidates the many ways that human and mediated communication dramatically influences the outcomes of health-care and health-promotion efforts.

While health communication is a relatively young area of communication inquiry and education, research and writing on this topic has.

The Communication Space Accounts for the Bulk of Information Transactions in Healthcare. We can conceive of all the information that gets exchanged in health care as forming a ‘space’.

2 The communication space is that portion of the total number of information transactions that involves interpersonal interaction. For example, face-to-face conversations, telephone calls, letters and e-mail Cited by: 4.

Know how to access our health communication planning products and services to support your campaign planning 3 Definitions of health communication • The process of promoting health by disseminating messages through mass media, interpersonal channels and events.1File Size: 1MB.

Organizations, Communication, and Health focuses on theories and constructs of organizational communication and their relationship to health. The goal of the volume is to offer a current picture of organizational and organizing processes and practices related to health.

Research in the area of health communication has expanded in recent years, and this research has advanced understandings of. People post about everything online, including their health. Hashtags like #flu can reveal when diseases are popping up in new locations. Public health organizations can even get a sense of the severity of symptoms.

Professors Michael Paul and Mark Dredze explain how this works in their book, Social Monitoring for Public Health. So here you go, 35 powerful books on productivity and organizational skills for a more effective, fulfilling and less stressful life.

Pick one, start to read it and finish it. Don’t just read through the book either. Apply the tips you’ve learned from the book in your everyday life and that’s how you really will pick up the skills!Author: Carmen Sakurai. Start studying gch exam 1. Learn vocabulary, terms, and more with flashcards, games, and other study tools.

Health communication strategies - brochure on skin cancer or a mass media campaign on preventing HIV Health education strategies - prenatal classes for expectant parents, a workshop for parents on how to better communicate with. Interventions that use the social ecological model as a framework include mass media campaigns, social marketing, and skills development.

In economics: economics, human habits, and cultural characteristics are shaped by geography. In economics, an output is a function of natural resources, human resources, capital resources, and technology. Running Head: EFFECTIVE ORGANIZATIONAL COMMUNICATION AFFECTS ATTITUDE, HAPPINESS, AND JOB SATISFACTION.

Effective Organizational Communication Affects Employee Attitude, Happiness, and Job Satisfaction. A Thesis submitted to Southern Utah University. In partial fulfillment of the requirements for the degree of. Master of Arts. Public Health Campaigns That Change Minds. Novem by [email protected] Staff In order to compete in this increasingly competitive and complex environment, those of us in public health must make the science and art of communication as integral a part of our everyday activities as the science of epidemiology and disease control.”.

Literature review on health communication campaign evaluation 3 Introduction Rationale for the review Health communication campaigns can, if developed in a strategic way and informed by principles and theories of effective communication [ 1], be successful in conveying health messages to large sections of the population.

AsFile Size: 1MB. Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation.

While the book is designed for students, professionals and organizations with no Reviews: 1. Principles, theories and methods of effective communication (written and oral) in pdf, and in a management context Interactions between managers, doctors and others The theoretical and practical aspects of power and authority, role and officials in other organizations and networks to deal with the media communication aspects of emergencies.

As an aid to easy recollection of the key issues in this area, a detachable double-sided wall chart has been provided at the end of this handbook. The chart.With a ebook on outcomes-based education, this business communication manual caters to the needs of students of ebook communication at universities, technikons, and private colleges with updated information on writing e-mail messages and using the Internet.

Adopting the premise that poor communication can cost an organization business and competitive status in the marketplace, this /5(2).